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Vietnamese Nguyen Thi Phuong Thao, who made her first million at 21, trading fax machines and latex rubber, is poised to become Southeast Asia’s first self-made woman billionaire by putting bikini-clad models on her VietJet Air planes and calendars. VietJet is known for its young and attractive flight attendants who wear bikinis on inaugural flights to beach locations.
In-flight bikini show
The Vietnam aviation authority fined VietJet Air US$960 in 2012 for organizing five women of candidates in a local beauty contest to perform a Hawaiian themed-dance without first gaining permission to celebrate its maiden flight to the tourist hub of Nha Trang
Day by day, there are new methods of adopting new techniques of brand promotions and advertising campaigns.
But have you heard of a more appealing technique than this one? The airhostesses of an Asian carrier were asked to pose in the airline colour bikinis for a promotional ad campaign.
The airhostesses of VietJet airlines posed in red and yellow coloured bikinis for the campaign.
The photos were leaked by model Ngoc Trinh, a lingerie model who was part of the shoot. In the pictures, the staff is shown walking down the aisles in a provocative manner.
The campaign is put on hold by the Vietnamese carrier after the shoot and isn’t planning to use the pictures in an official campaign.
However, after having carried out the shoot, the Vietnamese carrier has put the campaign on hold and says that it isn’t planning to use the photos in an official campaign.
Well, for now, it doesn’t matter whether the ad campaign goes ahead or not, but surely the leaking of the pictures have given the much needed publicity to the airlines.
The role of a flight attendant derives from that of similar positions on passenger ships or passenger trains, but it has more direct involvement with passengers because of the confined quarters on aircraft. Additionally, the job of a flight attendant revolves around safety to a much greater extent than those of similar staff on other forms of transportation. Flight attendants on board a flight collectively form a cabin crew, as distinguished from pilots and engineers in the cockpit.
Imperial Airways of the United Kingdom had “cabin boys” or “stewards”; in the 1920s. In the US, Stout Airways was the first to employ stewards in 1926, working on Ford Trimotor planes between Detroit and Grand Rapids, Michigan. Western Airlines (1928) and Pan American World Airways (Pan Am) (1929) were the first US carriers to employ stewards to serve food. Ten-passenger Fokker aircraft used in the Caribbean had stewards in the era of gambling trips to Havana, Cuba from Key West, Florida. Lead flight attendants would in many instances also perform the role of purser, steward, or chief steward in modern aviation terminology.
The first female flight attendant was a 25-year-old registered nurse named Ellen Church. Hired by United Airlines in 1930, she also first envisioned nurses on aircraft. Other airlines followed suit, hiring nurses to serve as flight attendants, then called “stewardesses” or “air hostesses”, on most of their flights. In the United States, the job was one of only a few in the 1930s to permit women, which, coupled with the Great Depression, led to large numbers of applicants for the few positions available. Two thousand women applied for just 43 positions offered by Transcontinental and Western Airlines in December 1935.
Female flight attendants rapidly replaced male ones, and by 1936, they had all but taken over the role. They were selected not only for their knowledge but also for their characteristics. A 1936 New York Times article described the requirements:
The girls who qualify for hostesses must be petite; weight 100 to 118 pounds; height 5 feet to 5 feet 4 inches; age 20 to 26 years. Add to that the rigid physical examination each must undergo four times every year, and you are assured of the bloom that goes with perfect health.