MATTA Fair 2014: SIA Introduces New Generation Boeing 777-300ER at March 2014 MATTA Fair

By Anthony Tan
Virgin Communications

For the first time Singapore Airlines (SIA) has signed up as the Official Airline for the MATTA Fair to be held from 14-16 March at Putra World Trade Centre (PWTC).

The general manager of SIA for Peninsular Malaysia Tan Wei Qi said they had signed up for 20 booths in Hall 1. SIA will be supported by its agents to offer quality holiday packages reaching out to 107 destinations in 39 countries to the visitors.

At the MATTA March 2014 press conference, Tan highlighted "We will be showcasing for the first time in Malaysia, our new generation cabin products during the MATTA Fair. Visitors will have the opportunity to experience our mocked-up cabin for the new Business Class and Economy Class products which is specially brought in for MATTA Fair.

The new cabin product are currently available for selected flights like the Singapore-London and Singapore-Mumbai routes and will be available on the Singapore-Tokyo route from end of this March. More announcements will be made progressively as SIA takes delivery of the new Boeing 777-300ER aircraft this year and Airbus A350s from next year.

The usual attractions are lined up for the MATTA Fair visitors like looking for best deals holiday packages, freebies, lucky draws, free stage shows from various participating countries among others.

According to the organising chairperson Judy Cheah, "For this year's MATTA Fair, our theme is 'It's About Quality, Not Quantity". Even with less one hall, we are using the floor space effectively and better hall traffic management so that visitors do not have to walk about unnecessarily from one hall to another. We have also started to select quality exhibitors, who are offering quality holiday packages and with current valid permits from the Ministry of Tourism to act as travel and tour operators. For now we may not be perfect this time but it is a start of a new era for MATTA Fair and we will improve as we get along."

Therefore, if you are planning to take a break this year locally or going overseas, go shop for best deal at the MATTA Fair and best of all, you stand a chance to win a visitor's prize in the hourly visitor's lucky draw of over 29 attractive prizes.

Editor's Note: SIA's promotion video provide by Singapore Airlines


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